Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
William Lidwell is president of the Applied Management Sciences Institute, co-editor of Guidelines for Excellence in Management and author of The Thoughtful Leader. Kritina Holden is a human factors specialist at Lockheed Martin–Space Operations and NASA. Jill Butler is the founder and president of Stuff Creators Design Studio.
The text was copied from amazon.com where we bought the books ^^
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