i too love the S themed idea. why not give the comp smashings logo background color (insert true hexadecimal value), distort the legibility of the letter, position it at a 45 degree angle (homage to the conceptual tradition of smashings logo) place it in the bottom left hand and...
add a dynamic SMASHING graphical component somewhere in the open space?
font type preference: though obvious and predictable, a helvetican rendition?

